More Australians Buying Sensitive Toothpaste

Sensitive teeth and gums are issues many people face, and new data from Roy Morgan Research indicates the proportion may be growing even higher in Australia.

According to statistics released by the Australian research authority, 20 per cent of the country’s main grocery buyers aged 14 years and older buy sensitive toothpaste during an average six month period.

That figure represents an increase of 17 per cent compared to four years ago. A total of 22 per cent of women bought sensitive toothpaste in the year leading up to June 2013, compared to 17 per cent of men.

However, both genders saw an increase of three percentage points compared to the year leading up to June 2009.

“Over the last five years, there has been an increase in consumers purchasing sensitive type toothpastes,” said Roy Morgan Research Consumer Products Group Account Manager Angela Smith.

“Sensodyne and Colgate currently dominate the market, but sensitive toothpastes from brands such as Macleans and Oral B also take a share.”

Interestingly, shoppers who were aged between 50 and 64 were the most likely to buy this specific type of toothpaste, even over those aged 65 years or older (24 per cent compared to 21 per cent, respectively).

Among the 35-49 year old age group, sensitive toothpaste use has actually decreased over the previous two years with 19 per cent purchasing this type now.

If you suffer from sensitive teeth, there are a variety of options that can help you achieve that perfect smile you’ve been dreaming of.

Talking to your cosmetic dentist is the first step towards identifying which treatments would be suitable for your own teeth, and what results you can expect.

Advances in dental technology mean that many procedures, such as Invisalign and even teeth whitening can be carried out in a way that minimises tooth sensitivity as much as possible.

Your dentist can advise you further as to the best course of treatment for your smile.